MSA Fundraising Tips – Simple and Successful

To help inspire your MSA fundraising efforts, the MSA Coalition has complied a list of very practical fundraising tips

Set Your Goal

Set Your Goal

that are proven to work. If you need to set up your fundraiser you can do so in ten minutes by visiting our fundraiser partner CrowdRise. You will create your own fundraising page and get your very own web address to share.

  1. Be passionate and unafraid as you share the link to your CrowdRise Holiday Challenge page with your contacts.
  2. Make your CrowdRise fundraising page more appealing: Tell your personal MSA story with as much emotion and passion as possible. Upload your own pictures and be sure they appear first when your page is opened. If you include a short video to tell your story this is even better! Not only will your story help you raise money, but it will also spread awareness about Multiple System Atrophy. It shouldn’t take more than 5-10 minutes to get set up.
  3. 2. Be the first person to donate to your own fundraiser. If you don’t donate to your own fundraiser can you really expect your contacts to donate? Donate, even if it’s just $10 and don’t share your fundraiser page until your donation is posted.
  4. Set a realistic and achievable goal for the amount you want to raise. For most fundraisers $500 to $1,000 is very reasonable. Our average fundraiser for the CrowdRise Holiday Challenge raised $1,6000, but the majority of our fundraisers have raised under $1,000.
  5. Be sure to ask everybody you know to contribute and be sure they know the story as to why you are fundraising. Emotion and passion will move your contacts to action.
    1. Family
    2. Friends
    3. Neighbors
    4. Church members
    5. Social groups
    6. Work colleagues
    7. Classmates
    8. And more!
  6. The three easiest ways to spread the word and ask for donations are:
    1. EMAIL your personal fundraiser page link with a personal note to everyone in your contact list.
    2. SHARE your personal fundraiser link on all of your social media accounts, especially Facebook, Twitter, and LinkedIn.
    3. The knock-it-out-of-the-park tactic: Call your best contacts and talk to them about your fundraiser and ask them for a donation. Follow up the call with a personal thank you email that includes the link to your fundraiser.
  7. Ask more than one time, or even two times. Just because your email went unanswered doesn’t mean your friends aren’t interested in helping. The holidays are a busy time of the year and people are swamped with all those emails about holiday deals. Send an email each week making the ask for a donation to help keep your fundraiser top of mind. Post it to your social pages every few days.
  8. Don’t fundraise alone. Recruit your family members and closest friends to spread the word about your fundraiser to their contacts.
  9. If you are hosting a party (holiday, birthday, cook-out, etc), in lieu of bringing hostess gifts or wine ask your guests for a donation to your fundraiser. Remember to include your fundraiser information in the invitation.
  10. Be sure to let everyone know these important things:
    1. Their tax-deductible gift will be matched dollar for dollar until we surpass $150,000 or the clock strikes midnight on New Year’s Eve.